This has been my biggest accomplishment by far in the world of lifestyle apparel. This collection, plus a youth assortment, was a relaunch of TLD’s casual business in a big way - custom blanks, new material, new suppliers and an all new trim package to top it off. Tapping into TLD’s rich heritage, it was easy to put together the story of “what made TLD”, the question was “what will it be?”. Signature colors and graphic cues from the brand’s heritage can be found throughout the line, but re purposed in a way that was new and fresh to the brand. Loud and strong, but fluid and artsy. Built into an all new 60/40 blend that feels and wears like a mid-heavy weight cotton tee and packaged with new company branding.